Sustainable Fashion Product Innovation: Continuous Value of Apparel Products on Second-Hand Product Trading Platforms

Xiaoxiao Zhou, Ryoga Miyauchi and Yuki Inoue ()
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Xiaoxiao Zhou: Graduate School of Humanities and Social Sciences, Hiroshima University, Hiroshima 730-0053, Japan
Ryoga Miyauchi: Graduate School of Humanities and Social Sciences, Hiroshima University, Hiroshima 730-0053, Japan
Yuki Inoue: Faculty of Economics, Hosei University, Tokyo 194-0298, Japan

Sustainability, 2023, vol. 15, issue 10, 1-17

Abstract: This study aimed to determine the appropriate fashion design elements for fashion product innovation to achieve continuous product value and promote sustainable fashion. We focused on five fashion design elements: classical, transformative, patterned, multimaterial, and decorative. Using an apparel auction market dataset, we verified how the five design elements contributed to the value continuation of apparel products across five categories. We statistically confirmed the design elements that positively affect the continuous value of different apparel products per fashion product categories. This study can help designers select elements that sustain product value, providing them with direct references for recommendations.

Keywords: fashion design innovation; fashion product innovation; platform markets; sustainable fashion; second-hand products trading platforms (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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