Integrating Communication and Task–Technology Fit Theories: The Adoption of Digital Media in Learning

Waleed Mugahed Al-Rahmi (), Ahmad Samed Al-Adwan, Qusay Al-Maatouk, Mohd Shahizan Othman, Anas Ratib Alsaud, Abeer S. Almogren and Ali Mugahed Al-Rahmi
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Waleed Mugahed Al-Rahmi: Faculty of Social Science and Humanities, School of Education, University Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Ahmad Samed Al-Adwan: Department of Business Technology, Business School, Al-Ahliyya Amman University, Amman 19328, Jordan
Qusay Al-Maatouk: School of Digital, Staffordshire University, Stoke-on-Trent ST4 2DE, UK
Mohd Shahizan Othman: Faculty Engineering, School of Computing, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
Anas Ratib Alsaud: Department of Business Technology, Business School, Al-Ahliyya Amman University, Amman 19328, Jordan
Abeer S. Almogren: Department of Visual Arts, Arts College, King Saud University, Riyadh 145111, Saudi Arabia
Ali Mugahed Al-Rahmi: Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja 86400, Johor, Malaysia

Sustainability, 2023, vol. 15, issue 10, 1-17

Abstract: In order to eliminate discrepancies between the literature on the use of digital media for education and its effects on students’ academic achievement in higher education institutions, this article aims to develop a model that would identify essential aspects that are predicted to continue to play a large role in TTF and CT for learning, which could be used to improve academic performance in higher education. The purpose of this study was to investigate the characteristics and aspects of digital media and the relationship between their use in the TTF and CT theories to determine how they affect research students’ satisfaction and AP in HE institutions. Data for the TTF and CT theories were collected using a questionnaire survey. A questionnaire survey was the primary method of data collection. A total of 1330 students who were acquainted with digital media participated in the data collection survey from Universiti Kebangsaan Malaysia. To assess the findings, quantitative structural equation modeling was used. Technological, task, and social characteristics were found to have a substantial association with TTF for using digital media sites for academic purposes, which had a favorable impact on satisfaction and educational achievement. Similar to this, a significant relationship between online communication, reasons for communicating, communication self-efficacy, and attitude toward using features with TC was found to exist for utilizing digital media sites for educational purposes that positively impacted satisfaction as well as academic performance. The study concludes that TTF and CT concepts for using digital media enhance students’ active learning and give them the ability to effectively exchange knowledge, data, and discussions. In order to further their educational objectives, we advise students to make use of digital media platforms. Additionally, educators in higher education institutions need to be convinced to use digital media platforms in their lessons.

Keywords: technology characteristic; online communication; communication self-efficacy; students’ satisfaction; academic performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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