Innovative Almond-Growing Strategy in Ukraine: Enterprise Level

Vitalii Lutsiak (), Taras Hutsol (), Olena Kovtun, Olena Koberniuk, Urszula Malaga-Toboła, Aleksandra Lis, Janusz Zarajczyk, Liudmyla Yefimenko and Krystyna Pavlenko-Didur
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Vitalii Lutsiak: Department of Administrative Management and Foreign Economic Activity, National University of Life and Environmental Sciences of Ukraine, 03041 Kyiv, Ukraine
Taras Hutsol: Department of Mechanics and Agroecosystems Engineering, Polissia National University, 10008 Zhytomyr, Ukraine
Olena Kovtun: Department of Administrative Management and Foreign Economic Activity, National University of Life and Environmental Sciences of Ukraine, 03041 Kyiv, Ukraine
Olena Koberniuk: Faculty of Agrotechnology and Environmental Management, Higher Educational Institution “Podillia State University”, 32300 Kamianets-Podilskyi, Ukraine
Urszula Malaga-Toboła: Department of Production Engineering, Logistics and Applied Computer Science, Faculty of Production and Power Engineering, University of Agriculture in Kraków, 30-149 Kraków, Poland
Aleksandra Lis: Department of Production Engineering, Logistics and Applied Computer Science, Faculty of Production and Power Engineering, University of Agriculture in Kraków, 30-149 Kraków, Poland
Janusz Zarajczyk: Department of Agricultural, Forest and Transport Machinery, University of Life Sciences in Lublin, 20-612 Lublin, Poland
Liudmyla Yefimenko: Department of Management and Public Administration, Dmytro Motornyi Tavria State Agrotechnological University, 69600 Zaporizhzhia, Ukraine
Krystyna Pavlenko-Didur: Department of Management, Faculty of Economics and Management, Odesa State Agrarian University, 65012 Odesa, Ukraine

Sustainability, 2023, vol. 15, issue 11, 1-24

Abstract: Almond production in Ukraine is undergoing the process of formation. There is an urgent need to study the almond market in Ukraine, including the formation of production strategies. A content analysis of the scientific literature was used to single out the general approach for enterprise strategy development. With a view toward determining the regions in Ukraine with the most concentrated production of almonds, a cluster analysis was carried out. To maintain the SWOT analysis for the producers of almonds in Ukraine, a factor analysis was conducted. The incoming data for the factor analysis was obtained by surveying 98 domestic almond companies. For the development of product-based conceptual models, frequency analysis and multiple-choice analysis were applied. The main results included a conceptual model of the product portfolio, a generalized product portfolio for nut-producing enterprises in Ukraine, and a strategic approach for an almond-growing enterprise in Ukraine. Given the most promising regions for almond growing in Ukraine, the main SWOT analysis results outlined the broad prospects: lack of competition, high demand, and government support along with weak sector organization and opportunistic strategy. In addition, almond production fell under the investment production category, which was considered to require new employees.

Keywords: sub-complex; production; nuts; almonds; strategy; enterprise (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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