A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism

Kedi Gong (), Lu Tian, Junyi Wu, Ziming Luo () and Quanhong Xu
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Kedi Gong: School of International Economics and Management, Beijing Technology and Business University, Beijing 102401, China
Lu Tian: School of International Economics and Management, Beijing Technology and Business University, Beijing 102401, China
Junyi Wu: Institute of International Governance, Guangdong University of Foreign Studies, Guangzhou 510515, China
Ziming Luo: School of Media and Design, Beijing Technology and Business University, Beijing 102401, China
Quanhong Xu: School of Finance and Economics, Jimei University, Xiamen 361000, China

Sustainability, 2023, vol. 15, issue 12, 1-15

Abstract: In recent years, ”cloud tourism” has developed rapidly and has gained a wide audience, gradually becoming a new operation form of sustainable development in tourism. However, research on the audience perception, psychological needs, and behavior in this area is still in its infancy. Taking the tourism webcast on the Chinese Weibo platform as an example, this paper constructs a cognitive-emotional model of Chinese tourists’ “cloud tourism” and explores the impact mechanism of “cloud tourism” on audience behavioral willingness by drawing on the “cognitive-emotional” theory combined with text analysis and grounded theory. The findings suggest that “cloud tourism” can satisfy the audience’s cognitive needs to a certain extent, but the experiential nature of tourism is far from sufficient, and it is difficult to realize the essence of tourism. In the future, “cloud tourism” still needs to continuously exert positive effects, becoming a visual presentation of traditional tourism and a novel operation form of sustainable development.

Keywords: cloud tourism; sustainable tourism development; audience psychological analysis; webcast (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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