The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry

Ana Težak Damijanić (), Marija Pičuljan and Smiljana Goreta Ban
Additional contact information
Ana Težak Damijanić: Institute of Agriculture and Tourism, 52440 Poreč, Croatia
Marija Pičuljan: Institute of Agriculture and Tourism, 52440 Poreč, Croatia
Smiljana Goreta Ban: Institute of Agriculture and Tourism, 52440 Poreč, Croatia

Sustainability, 2023, vol. 15, issue 13, 1-15

Abstract: Due to increasing concern about climate change and its impact on the tourism sector, it is vital to understand tourists’ decision-making process in relation to staying in green accommodations. Many factors influence tourists’ decision-making process; however, little research has been conducted on examining the antecedents of travel intention in relation to the hotel industry. Accordingly, the aim of the paper was to test the relationship among three antecedents of travel intention and tourists’ intention to stay in hotels with eco-labels. This was performed on a sample of tourists staying in hotels in Adriatic Croatia from July through August 2021. A self-complete questionnaire was used for data collection. Data processing included univariate statistics, multivariate analysis, and structural equation modeling. This research provided evidence that tourists’ eco-labeling perception and pro-environmental behavior influence their travel intention, that general environmental knowledge was positively related to tourists’ pro-environmental behavior and tourists’ eco-labeling perception, and that eco-labeling influences pro-environmental behavior. By examining indirect effects, it was determined that pro-environmental behavior mediates the relationship between environmental knowledge and travel intention and that eco-labeling perception mediates the relationship between environmental knowledge and travel intention and the relationship between environmental knowledge and pro-environmental behavior. The findings suggest that tourists’ pro-environmental behavior includes different consumer cost-effective behavior-related aspects.

Keywords: pro-environmental behavior; environmental knowledge; eco-labeling perception; green travel intention; hotel industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/13/10103/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/13/10103/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:13:p:10103-:d:1179561

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().