Motivations for Peer-to-Peer Accommodation: Exploring Sustainable Choices in Collaborative Consumption

Ana Catarina Delgado, Raquel Reis Soares () and João F. Proença
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Ana Catarina Delgado: Faculty of Economics, University of Porto, 4200-464 Porto, Portugal
Raquel Reis Soares: Instituto Português de Administração de Marketing—IPAM Porto, Rua Manuel Pinto de Azevedo, 748, 4100-320 Porto, Portugal
João F. Proença: Faculty of Economics, University of Porto, 4200-464 Porto, Portugal

Sustainability, 2023, vol. 15, issue 13, 1-11

Abstract: This research aims to contribute to the growing body of knowledge of Collaborative Consumption (CC) by exploring the motivations that influence the use of Peer-to-Peer (P2P) accommodation platforms from the demand side. There has been a significant increase in interest in sustainable choices regarding P2P accommodation in recent years. To address this gap and contribute to the collaborative consumption and P2P accommodation theory, a quantitative study was conducted through a survey yielding 235 responses from both users and non-users of P2P platforms. The findings of this study suggest that P2P accommodation platform usage is influenced by multiple factors, including sustainability, belonging, economic benefits, and convenience. Interestingly, the study also found that individuals with higher levels of academic qualifications are more likely to adopt this mode of consumption. Moreover, the study is the first of its kind to quantitatively address this topic. By understanding the motivations of P2P platform users, policymakers and practitioners can develop targeted strategies to promote sustainable choices in this sector. Overall, this study provides a useful framework for future research on collaborative consumption and sustainable P2P accommodation.

Keywords: collaborative consumption; peer-to-peer accommodation platforms; motivations; sustainability; tourism industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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