Developing a Sustainability Vision for the Global Wine Industry

Moritz Wagner (), Peter Stanbury, Tabea Dietrich, Johanna Döring, Joachim Ewert, Carlotta Foerster, Maximilian Freund, Matthias Friedel, Claudia Kammann, Mirjam Koch, Tom Owtram, Hans Reiner Schultz, Kai Voss-Fels and Jon Hanf
Additional contact information
Moritz Wagner: Department of Applied Ecology, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Peter Stanbury: Sustainable Wine Roundtable, West Byfleet KT14 6NE, UK
Tabea Dietrich: Strategic University Development and Sustainability, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Johanna Döring: Department of General and Organic Viticulture, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Joachim Ewert: Department of Sociology and Social Anthropology, Stellenbosch University, Stellenbosch 7602, South Africa
Carlotta Foerster: Department of Applied Ecology, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Maximilian Freund: Department of Enology, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Matthias Friedel: Department of General and Organic Viticulture, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Claudia Kammann: Department of Applied Ecology, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Mirjam Koch: Department of Applied Ecology, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Tom Owtram: Sustainable Wine Roundtable, West Byfleet KT14 6NE, UK
Hans Reiner Schultz: Hochschule Geisenheim University, 65366 Geisenheim, Germany
Kai Voss-Fels: Department of Grapevine Breeding, Hochschule Geisenheim University, 65366 Geisenheim, Germany
Jon Hanf: Department of Wine & Beverage Business, Hochschule Geisenheim University, 65366 Geisenheim, Germany

Sustainability, 2023, vol. 15, issue 13, 1-29

Abstract: Interest in sustainability has increased significantly in the wine sector in the past few years, driven by customer interest, as well as the impact of global warming-intensified weather extremes on wine growers. For a sustainable future the wine industry must design its entire value chain in such ways that it conserves and regenerates the natural environment and at the same time promotes human rights, inclusion and equality. The current paper identified five key challenges which have to be overcome in order to reach this goal: (1) climate change impact and adaptation strategies, (2) the reduction of GHG emissions and creation of carbon sinks, (3) vineyard inputs, (4) packaging and (5) social and economic sustainability. For each of these five challenges research gaps and possible solutions are presented which enable a holistic improvement of the sustainability of the whole wine value chain from the vineyard to the consumers. Examples for this are strategies to reduce the use of pesticides in the vineyard as well as carbon insetting options in the vineyard. Additionally, it is of utmost importance that every educational institution integrates facts and vision into their teaching programs in a holistic manner. Together, these approaches form the basis for a realistic sustainability vision for the global wine industry.

Keywords: sustainable wine industry; viticulture; climate adaptation; carbon neutrality; environmental performance; economic sustainability; climate change; education for sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
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