Native vs. Unique Fruit Popularity: Exploring the Sustainable Fruit Consumption in Poland—Research Report

Agnieszka Gruszecka-Kosowska (), Katarzyna Mazur-Włodarczyk and Agata Wódkowska
Additional contact information
Agnieszka Gruszecka-Kosowska: Department of Environmental Protection, Faculty of Geology, Geophysics, and Environmental Protection, AGH University of Science and Technology, 30-059 Krakow, Poland
Katarzyna Mazur-Włodarczyk: Faculty of Economics and Management, Opole University of Technology, 45-758 Opole, Poland
Agata Wódkowska: Department of Environmental Protection, Faculty of Geology, Geophysics, and Environmental Protection, AGH University of Science and Technology, 30-059 Krakow, Poland

Sustainability, 2023, vol. 15, issue 14, 1-23

Abstract: As nutritional statistical data in Poland have provided very general information on this topic, the purpose of this online questionnaire survey was to investigate the trend of fruit consumption through the prism of consumers’ awareness of the sustainability of fruit production (ecological cultivation and production—certified organic farming). Our research is based on a questionnaire prepared by the authors; it was supported by the desk research method. This study used descriptive analysis involving a summary of historical data and diagnostic analyses focusing on the causes of past events. Pivot tables created in Microsoft Excel, the chi-2 test, and content analysis were used in the analysis of the data. One of the main conclusions was that the aspect of sustainability was less significant than the convenience of purchasing fruits. The research also showed an imbalance in fruit consumption, which indicated the need to promote the positive aspects of fruit consumption, as well as the need to increase social education in terms of current knowledge about the beneficial aspects of a more balanced diet.

Keywords: fruit consumption; eating preferences; food market; harmonization; sustainable consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/14/10953/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/14/10953/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:14:p:10953-:d:1192715

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().