Save Myself or Others? The Influence of Attitude toward FMCG Products from Recycled Material on the Intention to Buy Them: Hidden Motives and the Role of Income

Viktorija Grigaliūnaitė (), Aušra Pažėraitė and Mantautas Račkauskas
Additional contact information
Viktorija Grigaliūnaitė: Faculty of Economics and Management, Vytautas Magnus University, 44244 Kaunas, Lithuania
Aušra Pažėraitė: Faculty of Economics and Management, Vytautas Magnus University, 44244 Kaunas, Lithuania
Mantautas Račkauskas: Faculty of Economics and Management, Vytautas Magnus University, 44244 Kaunas, Lithuania

Sustainability, 2023, vol. 15, issue 15, 1-17

Abstract: Buying products made from recycled materials is an important way to support sustainability, especially in the FMCG (fast-moving consumer goods) context. Because these are the products that make up a very large part of consumer spending, it is very important to encourage consumers to buy them when they are made from recycled materials. Therefore, this research aimed to determine the relationship between income, egoistic and altruistic motives, attitude toward FMCG products from recycled material, and intention to buy them. To reach the research aim, questionnaire research was applied and structural equation modeling was carried out to analyze the research results. Based on the analysis of research results, income negatively influenced egoistic motives regarding buying recycled FMCG. Moreover, egoistic motives influenced attitude but did not directly or indirectly influence intention. Altruistic motives were not influenced by income but directly influenced attitude and intention to buy FMCG from recycled materials. When communicating about the benefits of recycled FMCG, altruistic motives should be highlighted, including rationalization of these aspects with specific calculations supporting these statements. Based on research results, such communication could facilitate the highest possibility of developing a sustainable FMCG market from recycled materials.

Keywords: products from recycled materials; altruistic motivation; egoistic motivation; income; intention; attitude toward products from recycled materials; FMCG (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/15/11528/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/15/11528/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:15:p:11528-:d:1202415

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().