Place Identity, Social Capital, and Rural Homestay Entrepreneurship Performance: The Mediating Effect of Self-Efficacy

Ping Yin () and Linjie Zhou
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Ping Yin: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Linjie Zhou: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China

Sustainability, 2023, vol. 15, issue 15, 1-14

Abstract: It is necessary to analyze the entrepreneurial performance mechanism of rural homestays to improve farmers’ incomes under the strategy of rural revitalization in China. This study constructs a mechanism model, in which place identity and social capital are antecedent variables and entrepreneurial self-efficacy is an intermediary variable. Three hundred and fifty five valid samples were collected from rural homestayers in suburban areas of Beijing. A structural equation modelling by Mplus was conducted for path-analysis and also a mediating effects test to verity the theoretical model. The results demonstrate that place identity has no significant effect on entrepreneurial performance, while social capital and entrepreneurial self-efficacy do have. In fact, place identity and social capital have significant positive effects on entrepreneurial self-efficacy. Entrepreneurial self-efficacy plays a complete mediating role in the relationship between place identity and farmers’ entrepreneurial performance, and a partial mediating role in the relationship between social capital and farmers’ entrepreneurial performance. Under the background of rural revitalization, the conclusions of this study provide a theoretical basis for improving the farmer’s entrepreneurial performance and have certain practical management significance.

Keywords: rural homestay; social capital; place identity; entrepreneurial self-efficacy; entrepreneurial performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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