Progressing Sustainable Development through Social Entrepreneurship: Modelling Intentional Predictors for Bangladesh Using the Value–Belief–Norm Model

Syed Ali Fazal (), Abdullah Al Mamun, Naeem Hayat, Sandy Francis Peris, Mohd Helmi Ali and Hasmida Jamaluddin
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Syed Ali Fazal: UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
Abdullah Al Mamun: UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
Naeem Hayat: Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu 16100, Malaysia
Sandy Francis Peris: Public Relations Department, Notre Dame University Bangladesh, 2/A, Arambagh, Motijheel, Dhaka 1000, Bangladesh
Mohd Helmi Ali: UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia
Hasmida Jamaluddin: Faculty of Business, Multimedia University, Melaka 75450, Malaysia

Sustainability, 2023, vol. 15, issue 17, 1-19

Abstract: Considering the diverse social and environmental issues globally, social entrepreneurship could be the most relevant solution to address social issues by employing a sustainable economic model, particularly for developing nations with limited government support. Hence, we examined social entrepreneurship intention among working adults in Bangladesh using an extended version of the value–belief–norm model. We used a cross-sectional design to arrange an online questionnaire and collect quantitative data from 187 respondents. SEM-PLS was used for analysis. Findings revealed a significant positive effect of openness to change, self-enhancement, and self-transcendence on problem awareness. Problem awareness was found to significantly affect outcome efficacy and social entrepreneurship intention. Finally, personal norms showed significant positive effects on social entrepreneurship intention. The mediating role of problem awareness and personal norms was further confirmed. Apart from extending the lens of VBN and enriching the current literature, insights from this study could assist policymakers, social organizations, and social entrepreneurs in formulating relevant policies and sustaining social ventures.

Keywords: social entrepreneurship intention; value–belief–norm model; working adults; Bangladesh (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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