Reflective and Cooperative Learning for Understanding Sustainability through an Eco-Innovation Strategy in Rural Travel and Hospitality: A STEAM Case Study

Chin-Lien Hung, Tien-Fu Yu, Yun-Hui Lin, Yi-Chien Lin, Yi-Hsuan Chen and Wei-Shuo Lo ()
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Chin-Lien Hung: Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan
Tien-Fu Yu: Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan
Yun-Hui Lin: Department of Tourism, Meiho University, Pingtung 912, Taiwan
Yi-Chien Lin: Department of Tourism, Meiho University, Pingtung 912, Taiwan
Yi-Hsuan Chen: Department of Tourism, Meiho University, Pingtung 912, Taiwan
Wei-Shuo Lo: Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan

Sustainability, 2023, vol. 15, issue 17, 1-18

Abstract: Eco-innovation denotes developing green practices using environmentally friendly innovative approaches or technologies. Although eco-innovation has been broadly applied in different industries, such as low-carbon production and manufacturing, how to implement such innovation in education for sustainable development (ESD) has rarely been studied. Therefore, this research considered a reflective and cooperative learning approach to science, technology, engineering, arts, and math (STEAM) education. A case study examined Wanluan Township of Pingtung County in southern Taiwan. Four departments’ students and lecturers at Meiho University were involved in situated learning. Hospitality management students played farm owners who engaged in organic agriculture to produce food and beverages. These agricultural products were farm-to-table, cooked, and served to customers in a natural dining setting through the students’ teamwork. Tourism, sports and leisure management, and food science and nutrition students played tourists in a self-guided travel context, who engaged in acts such as visiting buildings to understand heritage while observing that the houses were still in use as dwellings. This encouraged reflection on the importance of cultural preservation. The results showed that eco-innovation can represent a sustainable marketing strategy for improving the local community economy and can be implemented in a practical situation in STEAM. The ESD goal for 2030—societal transformation—is to foster students’ responsible behavior and attitudes in a personally authentic manner, thereby fostering sustainable learning and understanding.

Keywords: sustainable development education; environment protection; environmental psychology; reflexive process; responsible behavior; rural community; rural tourism; sustainability learning; sustainable tourism and hospitality; travel experience (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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