Outgrowing the Private Car—Learnings from a Mobility-as-a-Service Intervention in Greater Copenhagen

Malene Freudendal-Pedersen (), Malene Rudolf Lindberg, Katrine Hartmann-Petersen and Toke Haunstrup Christensen
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Malene Freudendal-Pedersen: Department of Planning, Aalborg University, 9220 Aalborg, Denmark
Malene Rudolf Lindberg: Department of Build Environments, Aalborg University, 9220 Aalborg, Denmark
Katrine Hartmann-Petersen: Department of People and Technology, Roskilde University, 4000 Roskilde, Denmark
Toke Haunstrup Christensen: Department of Build Environments, Aalborg University, 9220 Aalborg, Denmark

Sustainability, 2023, vol. 15, issue 17, 1-19

Abstract: This article discusses the potentials of reorienting traditional rational transport planning towards a mobilities approach that includes social perspectives of practices in everyday lives. Empirically, the discussion is based on results from a MaaS intervention project in two urban areas and one sub-urban area in Greater Copenhagen. This article argues that attention to context, experience, storytelling, identity, and inequality are fundamental in changing interlocked, non-sustainable practices. Achieving a sustainable transformation of transportation, including promoting shared mobility and MaaS solutions as alternatives to private car use, requires a holistic view of the role and organization of everyday mobilities as more than just a technological issue. This article concludes that MaaS has the potential to be a strong tool, but technologies and short experiments are not enough. New MaaS solutions need time to implement, and relying on the free market as a way forward is potentially problematic when this can lead to mobility inequalities between different areas.

Keywords: mobility-as-a-service (MaaS); everyday practices; rational transport planning; mobilities paradigm (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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