Do Sustainability Perceptions Affect Lake Destination Loyalty?

Makhabbat Ramazanova (), Bartolomé Deyà Tortella, Anuarbek Kakabayev, Ana Maria Caldeira and Maria João Carneiro
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Makhabbat Ramazanova: Research on Economics, Management and Information Technologies (REMIT), University Portucalense Infante D. Henrique, 4200-072 Porto, Portugal
Bartolomé Deyà Tortella: Department of Business Economics, University of Balearic Islands, 07122 Palma de Mallorca, Spain
Anuarbek Kakabayev: Department of Mining, Construction, and Ecology, Sh. Ualikhanov Kokshetau University, Abai Str., 76, Kokshetau 020000, Kazakhstan
Ana Maria Caldeira: Faculty of Arts and Humanities, CEGOT–Centre of Studies on Geography and Spatial Planning, University of Coimbra, 3004-530 Coimbra, Portugal
Maria João Carneiro: Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT), University of Aveiro, 3810-193 Aveiro, Portugal

Sustainability, 2023, vol. 15, issue 18, 1-21

Abstract: Despite a growing concern over sustainability in tourism, research on this domain, regarding, specifically, lake destinations, is still scarce. Although perceptions on lake destinations have been studied, no study is known that has analyzed the impact of visitors’ perceptions on satisfaction and behavioral intentions. Thus, this paper aims to develop and test a model to analyze the effect of lake visitors’ perceptions of destination’s sustainability on both satisfaction and loyalty towards lake destinations. A questionnaire survey was conducted in the Shchuchinsk-Burabay resort area, an important lake destination in Northern Kazakhstan. The results support the proposed lake destination loyalty model, tested using partial least squares structural equation modelling (PLS-SEM). Sustainability proved to be decisively influential, with water quality being the dimension with the highest impact on satisfaction with the lakes, along with a positive key impact of other dimensions of perceptions of the lakes being the absence of congestion. In addition, both water quality and lack of congestion had, conjointly with other features, a significant indirect impact on satisfaction with lake destinations and on loyalty. Based on the research findings, theoretical conclusions and practical implications are drawn.

Keywords: lake destination perceptions; water quality; sustainability; satisfaction; loyalty; structural equation modelling (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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