Unboxing the Complex between Job Satisfaction and Intangible Service Quality: A Perspective of Sustainability in the Hotel Industry

Goran Perić, Marko Slavković (), Marko Gašić, Boban Đurović and Sandra Dramićanin
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Goran Perić: Department of Business School Blace, Toplica Academy of Applied Studies, 18420 Blace, Serbia
Marko Slavković: Department of Management and Business Administration, Faculty of Economics, University of Kragujevac, 34000 Kragujevac, Serbia
Marko Gašić: Department of Business School Blace, Toplica Academy of Applied Studies, 18420 Blace, Serbia
Boban Đurović: Municipality of Spa Vrnjačka Banja, 36210 Vrnjačka Banja, Serbia
Sandra Dramićanin: Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia

Sustainability, 2023, vol. 15, issue 18, 1-14

Abstract: The quality of service is one of the key assumptions of a sustainable and profitable business in the hotel industry. On the other hand, employees as direct providers of hotel services have a direct impact on the perceived quality of service. Establishing a relationship between job satisfaction and perceived intangible service quality is of great importance for customer relationship management and sustainable competitive advantage. For the collection of primary data, questionnaires were distributed to two groups of respondents, namely hotel employees and guests. Thus, 456 paired questionnaires were obtained. The testing of defined hypotheses and relations between constructs and latent variables was completed using the PLS-SEM approach. The results of the study showed that all validated constructs, namely pay, promotion, supervision, fringe benefits, contingent rewards, coworkers, communication, and the nature of work, contribute positively to job satisfaction. A positive relationship between job satisfaction and intangible service quality constructs was confirmed for reliability, assurance, and responsiveness but not for empathy. The study confirmed that perceived intangible service quality can be influenced by increasing job satisfaction and that payment and communication can achieve the most significant influence.

Keywords: job satisfaction; intangible service quality; hotel industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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