Serial Mediation Model Linking Returnee Entrepreneurship Education and Green Returnee Entrepreneurial Behavior: An Analysis of Environmental Improvement

Qing Yin (), Delu Wang and Yadong Wang
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Qing Yin: Business School, Huaiyin Normal University, Huai’an 223001, China
Delu Wang: School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China
Yadong Wang: School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China

Sustainability, 2023, vol. 15, issue 19, 1-15

Abstract: With the increasingly negative impact of environmental pollution on human production and life caused by the non-green operation of enterprises, a new generation of returnee entrepreneurs is called upon to take on regional environmental protection and global ecological improvement. This study examined the impact of returnee entrepreneurship education (REE). A conceptual model is constructed based on REE as the core factor of environmental sustainability and uses the occurrence of green entrepreneurial behavior among new university graduates returning to their hometowns as an evaluation basis. Convenience sampling was applied, and the relevant data were collected from 358 new university graduates in Jiangsu Province, China who received REE during their university years. Empirical analysis based on partial least squares structural equation modeling shows that REE evokes a commitment to the environment (CE) and has an indirect significant impact on green returnee entrepreneurial behavior (GREB) through institutional support and intention. However, a CE did not have a significant direct effect. The findings of this study have significant reference value for decision-makers in government departments in developing countries, universities, and many social groups that are actively responding to the United Nations Sustainable Development Initiative.

Keywords: green returnee entrepreneurial behavior; commitment to the environment; returnee entrepreneurship education; institutional support (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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