Cultivating Sustainability: The Role of Generative Leadership, Green Passion, and Green Work Behavior in Pakistan’s Tourism Industry

Sajjad Ahmad Afridi (), Asad Javed (), Sania Zaheer Ali, Sheeba Zafar and Maqsood Haider
Additional contact information
Sajjad Ahmad Afridi: Department of Management Sciences, Hazara University, Mansehra 21100, Pakistan
Asad Javed: Department of Management Sciences, Hazara University, Mansehra 21100, Pakistan
Sania Zaheer Ali: Department of Management Sciences, Women University Swabi, Swabi 23430, Pakistan
Sheeba Zafar: Department of Management Sciences, Shifa Tameer-e-Millat University, Islamabad 44000, Pakistan
Maqsood Haider: Department of Management Sciences, FATA University, Kohat 26000, Pakistan

Sustainability, 2023, vol. 15, issue 19, 1-18

Abstract: This research is intended to investigate how generative leadership influences sustainable performance in Pakistan’s tourist industry, utilizing green passion and green work behavior as mediators. This study gathered data from 343 frontline workers and 120 managers in various Pakistani tourist firms, utilizing a non-probability sampling technique and standardized measurement scales. Employing SPSS PROCESS macros (model 4), this study meticulously scrutinized both the direct and indirect associations among the variables. The results of this study reveal a robust connection between generative leadership and sustainable performance. Furthermore, green passion and green work behavior are found to partially mediate the relationship between generative leadership and sustainable performance. These findings empirically endorse the significance of generative leadership in instituting sustainable practices in the tourism industry, as well as the role that employee attitudes and behaviors play in mediating this relationship. However, it is important to note that this study’s scope is limited to the Pakistani context, and further cross-cultural investigations may be needed to generalize these findings. Additionally, practical implications suggest that organizations in the tourism sector can benefit from fostering generative leadership to promote sustainability, offering valuable insights for industry practitioners and policymakers looking to encourage sustainable practices not only within Pakistan’s tourism sector but also in similar contexts worldwide.

Keywords: sustainable performance; generative leadership; green work passion; employee green behavior; social learning theory; tourism and hospitality industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/19/14139/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/19/14139/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:19:p:14139-:d:1246807

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().