Smart Farming Revolution: Farmer’s Perception and Adoption of Smart IoT Technologies for Crop Health Monitoring and Yield Prediction in Jizan, Saudi Arabia

Abdoh Jabbari (), Abdulmalik Humayed, Faheem Ahmad Reegu, Mueen Uddin, Yonis Gulzar () and Muneer Majid
Additional contact information
Abdoh Jabbari: Department of Computer and Network Engineering, College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Abdulmalik Humayed: Department of Computer and Network Engineering, College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Faheem Ahmad Reegu: Department of Computer and Network Engineering, College of Computer Science and Information Technology, Jazan University, Jazan 45142, Saudi Arabia
Mueen Uddin: College of Computing and Information Technology, University of Doha for Science and Technology, Doha 24449, Qatar
Yonis Gulzar: Department of Management Information Systems, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia
Muneer Majid: Glocal School of Science and Technology, Glocal University Delhi-Yamunotri Marg (State Highway 57), Mirzapur Pole, Saharanpur 247121, UP, India

Sustainability, 2023, vol. 15, issue 19, 1-19

Abstract: This study examines the perception and adoption of IoT technologies for crop monitoring among farmers in Jizan, Saudi Arabia. The research investigates the relationship between farmers’ awareness of IoT technologies, their perception of benefits, and willingness to adopt them. It also explores the influence of factors like access to information, training, and the perception of government support on adoption behavior. A structured questionnaire was distributed to 550 farmers, with a response rate of 90.91%. The analysis reveals a significant association between farmers’ awareness of IoT technologies and their perception of benefits. The perceived benefits show a moderate positive relationship with farmers’ willingness to adopt IoT technologies. Access to information, training, and the perception of government support also have a positive influence on adoption. The findings highlight the importance of increasing farmers’ awareness and providing access to information and training on IoT technologies. The study emphasizes the need for government support in facilitating adoption. Recommendations include exploring additional factors, conducting longitudinal studies, and developing tailored training programs. Collaboration among stakeholders and financial support mechanisms is also crucial. This study contributes to the understanding of IoT technology adoption in agriculture, providing insights for policymakers, agricultural extension agencies, and technology providers. By embracing IoT technologies and implementing the recommended actions, farmers in Jizan can enhance their crop monitoring practices, improve productivity, and promote sustainable farming.

Keywords: IoT technologies; crop monitoring; farmers’ perception; adoption behavior; perceived benefits of IoT; awareness of IoT (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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