Unlocking the Creative Potential: A Case Study of Luoyang City’s Creative Tourism Development

Ruixi Guo, IokTeng Esther Kou () and Qingrong Jiang
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Ruixi Guo: School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China
IokTeng Esther Kou: Faculty of International Tourism and Management, City University of Macau, Macau SAR, China
Qingrong Jiang: School of Tourism Management, Zhuhai City Polytechnic, Zhuhai 519090, China

Sustainability, 2023, vol. 15, issue 20, 1-20

Abstract: With the demand for high-quality and personalized tourism experiences, creative tourism has flourished as a novel form of tourism activity. However, there is limited knowledge regarding the viewpoint of suppliers and the essential creative elements that support business sustainability. To bridge this research gap, the current study conducted a qualitative study to uncover critical creative elements (CCE) from experienced suppliers. The data were derived from interviews with 20 key informants who were members of a leading creative tourism business. Inclusion of recommendations for destination decision-makers, attraction managers, and aspiring entrepreneurs interested in engaging in the creative tourism industry is provided.

Keywords: creative tourism; critical creative elements; industry perspective; sustainable development; Luoyang City (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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