Planning and Promoting an Authentic Slow Food Tourism Corridor in a Suburban Town in the US

Saule Baimoratova, Deepak Chhabra () and Dallen J. Timothy
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Saule Baimoratova: School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA
Deepak Chhabra: School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA
Dallen J. Timothy: School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA

Sustainability, 2023, vol. 15, issue 20, 1-20

Abstract: Interest in slow tourism is surging as consumers seek immersive experiences and self-enrichment. Only a handful of studies have examined this phenomenon minutely from an authenticity standpoint. To fill this vacuum, by employing a case study technique, this study examines the manner in which authenticity is promoted and showcased in a broad range of iconic food venues in the suburban town of Gilbert (Arizona, USA). Content analysis of the signature websites of fourteen iconic food venues is conducted in addition to an online survey of the venue managers. Based on the results, this study presents a roadmap for developing and promoting a slow food tourism corridor for Gilbert.

Keywords: authenticity; theoplacity; suburban town; slow food tourism; heritage; sustainable development; sustainable promotion (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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