Oradea’s Cultural Event Management: The Impact of the ‘Night of the Museums’ on Tourist Perception and Destination Brand Identity

Said Mohamed Elhosiny, Thowayeb H. Hassan (), Ioana Josan, Amany E. Salem, Mostafa A. Abdelmoaty, Grigore Vasile Herman (), Jan Andrzej Wendt, Bekzot Janzakov, Hassan Marzok Elsayed Mahmoud and Magdy Sayed Abuelnasr
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Said Mohamed Elhosiny: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
Thowayeb H. Hassan: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
Ioana Josan: Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania
Amany E. Salem: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
Mostafa A. Abdelmoaty: StatisMed for Statistical Analysis Services, Giza 12573, Egypt
Grigore Vasile Herman: Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania
Jan Andrzej Wendt: Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania
Bekzot Janzakov: Department of Food and Agricultural Economics, Faculty of Economics, Samarkand Branch of Tashkent State University of Economics, Samarkand 140103, Uzbekistan
Hassan Marzok Elsayed Mahmoud: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
Magdy Sayed Abuelnasr: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia

Sustainability, 2023, vol. 15, issue 21, 1-19

Abstract: Understanding how event quality influences destination identity and tourist satisfaction is crucial for creating memorable experiences and fostering positive perceptions of a destination. The ‘Night of the Museums’ event in Oradea, Romania, offers a unique cultural experience, but little research has been conducted to understand its impact on destination perception and tourist satisfaction. This study examines the relationship between event quality, destination identity, tourist satisfaction, and behavioral intentions within the context of Oradea’s Night of the Museums event. Four domains of event quality (visit quality, interaction quality, outcome quality, and physical environment quality) are assessed for their impact on destination identity and tourist satisfaction. Results indicated that visit quality, interaction quality, and outcome quality significantly predicted destination identity, whereas interaction quality and the quality of the physical environment significantly influenced tourist satisfaction. Furthermore, positive event experiences increased the likelihood of tourists recommending the destination to others, which in turn significantly predicted the intention to revisit. These findings have implications for event organizers, destination management organizations, and policymakers seeking to enhance event quality, promote positive destination identity, and cultivate tourist satisfaction, ultimately leading to increased recommendations and revisitation.

Keywords: event quality; destination identity; tourist satisfaction; intention to recommend; intention to revisit (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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