Creating the Culture for Sustainable Innovation: A Gamified Approach

Francesco Bellosi, Maria Spadafora () and Mario Rapaccini
Additional contact information
Francesco Bellosi: Department of Industrial Engineering, University of Florence, 50139 Florence, Italy
Maria Spadafora: Department of Mechanical and Industrial Engineering, University of Brescia, 25123 Brescia, Italy
Mario Rapaccini: Department of Industrial Engineering, University of Florence, 50139 Florence, Italy

Sustainability, 2023, vol. 15, issue 22, 1-14

Abstract: This research proposes a gamified approach to creating a culture for sustainable-oriented innovation. Specifically, we use action research to explore the mechanisms through which business decision-makers (such as entrepreneurs, executives and managers) reflect on their practices and obstacles to innovation, and then we use gamification to stimulate the involvement and creativity of managers. The main contribution of this paper is the design of a one-day gamified workshop in which participants collaborate first to identify common values and then to drive the co-creation of sustainable innovations. The workshop has been applied with managers of a real company to evaluate its playability and to validate its effectiveness in creating a culture for sustainable innovation.

Keywords: sustainable-oriented innovation; corporate values; gamification; action research (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/22/15781/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/22/15781/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:22:p:15781-:d:1277000

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().