Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption

Tamara Vlastelica (), Milica Kostić-Stanković, Tamara Rajić, Jelena Krstić and Tijana Obradović
Additional contact information
Tamara Vlastelica: Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia
Milica Kostić-Stanković: Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia
Tamara Rajić: Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia
Jelena Krstić: Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia
Tijana Obradović: Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia

Sustainability, 2023, vol. 15, issue 2, 1-18

Abstract: Social and environmental responsibility of apparel sector has been drawing rising attention of policymakers and researchers in recent years. One possible solution to curb the detrimental effects caused by the clothing industry is to invoke more responsible demand of its heavy users, such as young clothing customers. This study aims to examine a model of the determinants of environmentally and socially responsible clothing consumption of young adult customers in a developing economy. The study has been performed on a convenience sample of 439 respondents in Serbia, by means of structured online survey. Exploratory factor analysis (EFA), followed by two-step structural equation modeling procedure (SEM)—implying an examination of a measurement model, followed by testing of structural relationships—has been performed within data analysis. Results of the study indicate green consumption values as the most influential determinant of responsible apparel consumption, followed by conscious consumption and receptivity to green communication. Findings of the study contribute to the body of knowledge on responsible consumption and provide directions for practitioners and policymakers. Study limitations are noted and future research directions are provided.

Keywords: environmentally and socially responsible apparel consumption; young adults; green consumption values; conscious consumption; receptivity to communication; SEM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/2/1057/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/2/1057/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:2:p:1057-:d:1027015

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().