The Role of Connectedness in Pro-Environmental Consumption of Fashionable Commodities

Salomé Areias (), Antje Disterheft and João Pedro Gouveia
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Salomé Areias: CENSE—Center for Environmental and Sustainability Research & CHANGE—Global Change and Sustainability Institute, NOVA School of Science and Technology, NOVA University Lisbon, Campus de Caparica, 2829-516 Caparica, Portugal
Antje Disterheft: CENSE—Center for Environmental and Sustainability Research & CHANGE—Global Change and Sustainability Institute, NOVA School of Science and Technology, NOVA University Lisbon, Campus de Caparica, 2829-516 Caparica, Portugal
João Pedro Gouveia: CENSE—Center for Environmental and Sustainability Research & CHANGE—Global Change and Sustainability Institute, NOVA School of Science and Technology, NOVA University Lisbon, Campus de Caparica, 2829-516 Caparica, Portugal

Sustainability, 2023, vol. 15, issue 2, 1-17

Abstract: A call for human-nature reconnection echoes among scholars to move consumers towards pro-environmental consumption. When addressing products that are deeply entangled with unconscious human desires and addictive behaviour and that are also part of one of the most toxic industries—such as fashionables—the need for consumer awareness is key. Studies both on connectedness to nature and moral emotions like guilt have consistently shown linkages with pro-environmental behaviour. However, deeper scrutiny regarding this pro-environmental behaviour is needed to grasp these variables’ sphere of action. This research aims to explore the first linkages between connectedness and pro-environmental consumption. We present findings from a literature review on the impact of connectedness in consumption, particularly fashionables, following an integrative approach of a semi-systematic keyword search and snowball sampling. We present a first indication of possible drivers for connectedness and their impact on pro-environmental choices.

Keywords: connectedness to nature; pro-environmental behaviour; consumer behaviour; guilt; fashion industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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