Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence

Hashed Mabkhot ()
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Hashed Mabkhot: Department of Management, College of Business Administration, King Faisal University, Al-Ahsa 31982, Saudi Arabia

Sustainability, 2023, vol. 15, issue 3, 1-20

Abstract: The purpose of this research is to examine the impact of supply chain integration (SCI), demand for halal products (DHP), halal marketing (HM), process quality improvement (PQI), food safety concerns (FSCs), and health consciousness (HC) on sustainable product performance (SPP) in the halal food industry in Malaysia. A survey was conducted with 212 respondents from Malaysian halal-certified companies, and the partial least squares (PLS-SEM) method was used for the data analysis. The findings indicate a positive and significant link between SCPI, HC, PQI, and SPP. In contrast, the findings show no significant link between HM, FSC, and SPP. DHP was found to have a negative, non-significant association with SPP. This paper concludes by discussing the implications of the findings and opportunities for future research.

Keywords: supply chain integration (SCI); demand for halal products (DHP); halal marketing (HM); process quality improvement (PQI); food safety concerns (FSCs); health consciousness (HC) on sustainable product performance (SPP) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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