Roadmap Incorporating Data Management Perspective for Platform Business Model Innovation

Mintak Han and Jeonghwan Jeon ()
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Mintak Han: Department of Industrial and Management Engineering, Myongji University, Yongin 17058, Republic of Korea
Jeonghwan Jeon: Department of Industrial and Systems Engineering, Gyeongsang National University, Jinju 52828, Republic of Korea

Sustainability, 2023, vol. 15, issue 4, 1-19

Abstract: In recent business environments data has become crucial, especially in the platform business where advances in digital technology continuously increase the platform’s value by facilitating user engagement and transactions that strengthen network effects and enhance the ability to access and analyze vast amounts of data. An important challenge for platform firms is, therefore, to establish a business strategy to address data-related issues for a sustainable competitive edge. However, research is surprisingly sparse to incorporate a data management perspective into a business model roadmap which has been widely used as a strategic management tool. In this paper, we argue that the platform business model roadmap integrating a data management perspective supports platform firms in identifying a change of direction and potential gaps that are aligned with the current and future context in terms of sustainability. The purpose of this paper is to suggest a concept of the platform business model roadmap and identify what structure should be incorporated considering the virtuous cycle of the platform and data. An in-depth discussion of the suggested platform business model roadmap is expected to be of high value in terms of practicality for the platform’s sustainable growth.

Keywords: platform business; business model roadmap; big data; sustainable growth; strategic planning (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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