The Impact of Value Cocreation on CSR Innovation and Economic Performance

Rong Wu, Jian Zhang, Yubing Yu (), Sajjad M. Jasimuddin () and Justin Zuopeng Zhang
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Rong Wu: School of Management, Harbin University of Commerce, Harbin 150028, China
Jian Zhang: School of Management, Harbin University of Commerce, Harbin 150028, China
Yubing Yu: Logistics and E-Commerce College, Zhejiang Wanli University, Ningbo 315100, China
Sajjad M. Jasimuddin: Strategy, Sustainability, and Entrepreneurship, Kedge Business School, 13009 Marseille, France
Justin Zuopeng Zhang: Coggin College of Business, University of North Florida, Jacksonville, FL 32224, USA

Sustainability, 2023, vol. 15, issue 5, 1-22

Abstract: Based on the resource-based view (RBV) and value cocreation theories, this study investigated how supplier value cocreation, intracompany value cocreation, and customer value cocreation influence corporate social responsibility (CSR) innovation and economic performance. We collected data from 200 manufacturers to test the proposed relationships. The results showed that value cocreation had different positive impacts on CSR; intracompany value cocreation had the greatest impact, followed by customer and supplier value cocreation. CSR did not have a significant positive effect on economic performance. Companies’ innovation capacities completely mediated the relationship between CSR and economic performance. The findings of the analysis have theoretical and practical implications. Theoretically, this study broadens the research scope on CSR innovation and value cocreation. Practically, it helps companies realize that by sharing information, establishing cooperative relations, and conducting interactions with stakeholders, which can promote the implementation of CSR innovation practices, economic performance can be improved.

Keywords: corporate social responsibility (CSR); innovation capacity; value cocreation; economic performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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