Italian Consumers’ Awareness of Climate Change and Willingness to Pay for Climate-Smart Food Products

Stefano Predieri, Marta Cianciabella, Giulia Maria Daniele, Edoardo Gatti, Nico Lippi, Massimiliano Magli, Chiara Medoro (), Federica Rossi and Camilla Chieco
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Stefano Predieri: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Marta Cianciabella: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Giulia Maria Daniele: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Edoardo Gatti: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Nico Lippi: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Massimiliano Magli: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Chiara Medoro: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Federica Rossi: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy
Camilla Chieco: IBE-Institute for BioEconomy, CNR, Via Gobetti, 101, 40129 Bologna, Italy

Sustainability, 2023, vol. 15, issue 5, 1-14

Abstract: Understanding climate change awareness and its related risks is crucial to plan efficient climate-smart strategies. An online survey was conducted on Italian consumers with the aim to understand consumers’ inclination toward food products obtained with climate-smart strategies. Specifically, consumers’ awareness about climate change and willingness to choose and pay for products derived from climate-smart agriculture were investigated. Results highlighted two targeted consumers, one more interested in economic issues and more “conservative” and the second one more concerned with climate changes risks with a higher interest in environmental and ethical values (fair trade), representing the primary target consumers for climate-smart foods. This segmentation can be useful to identify expectations and purchase drivers that can facilitate climate-smart policies and the establishment of the climate-smart foods on the market.

Keywords: climate-smart foods; climate change; climate-smart label (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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