The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention

Nosheena Yasir (), Muhammad Babar, Hafiz Shakir Mehmood, Ruyu Xie and Guanke Guo
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Nosheena Yasir: Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China
Muhammad Babar: Sage Education (Pvt.) Limited, 18 KM, Ferozpur Road, Lahore 54600, Pakistan
Hafiz Shakir Mehmood: Sage Education (Pvt.) Limited, 18 KM, Ferozpur Road, Lahore 54600, Pakistan
Ruyu Xie: Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China
Guanke Guo: Department of Management, Xi’an Jiaotong University City College, Xi’an 710018, China

Sustainability, 2023, vol. 15, issue 8, 1-27

Abstract: Business culture is shifting rapidly as a result of discussions emphasizing green entrepreneurship, which emphasizes ecological sustainability. Sustainable entrepreneurship plays a crucial role in predicting economic growth in a world where enterprise is driven by climate change and environmental degradation. Despite the positive contributions of eco-friendly corporate operations, there is still limited knowledge about sustainable entrepreneurial intentions and their environmental value. Current research examines the impact of attitudes toward sustainable entrepreneurship, perceived behavioral control, and subjective norms, as well as environmental value on sustainable entrepreneurial intentions. The study uses survey responses from 418 students in Lahore and Faisalabad, Pakistan, and evaluates a revised version of the theory of planned behavior using structural equation modeling. The findings of the study suggest that environmental value has a direct and indirect impact on attitudes towards sustainable entrepreneurship, and perceived behavioral control and environmental value support sustainable entrepreneurial intentions. However, subjective norms were found to be insignificant in influencing sustainable entrepreneurial intentions. Furthermore, this study explores the connection between environmental values, attitudes towards sustainable entrepreneurship, and how perceived behavioral control is moderated by entrepreneurial experience. Entrepreneurs with prior experience might expect a stronger correlation between their environmental values and their desire to launch a sustainable venture. Policymakers and managers need to prioritize the development of ecological values and sustainable entrepreneurial intentions to support the growth of sustainable enterprises. The findings have significant implications for developing effective strategies to foster sustainable development in businesses.

Keywords: environmental values; green innovation; theory of planned behavior; entrepreneurial experience; sustainable intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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