Factors Influencing Resident Satisfaction with Afforestation in the Plains: Beijing as a Case Study

Chizhi Ma, Weiming Song () and Chang Xu ()
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Chizhi Ma: School of Economics and Management, Beijing Forestry University, No. 35 Tsinghua East Road Haidian District, Beijing 100083, China
Weiming Song: School of Economics and Management, Beijing Forestry University, No. 35 Tsinghua East Road Haidian District, Beijing 100083, China
Chang Xu: School of Economics and Management, Beijing Forestry University, No. 35 Tsinghua East Road Haidian District, Beijing 100083, China

Sustainability, 2023, vol. 15, issue 8, 1-12

Abstract: The acceleration of global urbanization has brought the issue of environmental degradation to the forefront. To effectively curtail these issues, cities worldwide are promoting afforestation; however, only a few studies have investigated levels of satisfaction from the perspective of residents, who are the main beneficiaries of these afforestation projects. In this study, we used the Ologit model in conjunction with 1158 survey samples from Beijing to empirically analyze the level of resident satisfaction with the Plain Afforestation Project (PAP). Results showed that (i) landscaping after afforestation, (ii) ecological aspects, and (iii) availability of recreational space significantly improved the overall resident satisfaction with the PAP. Additionally, older people are more likely to be satisfied with the PAP compared to younger residents, and male residents are more likely to be satisfied with the PAP than female residents. Residents with higher education and income levels were less satisfied with the PAP. These results provide a reference for decision-makers to optimize the PAP.

Keywords: satisfaction evaluation; afforestation in plains; Ologit model; environmental protection; urban living environment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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