How Does Organizational Leadership Promote Pro-Environmental Behavior? A Moderated Mediation Model of Environmental Corporate Social Responsibility Policies

Chien-Hsiang Huang, Tai-Wei Chang, Chih-Wen Ting () and Stanley Y. B. Huang
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Chien-Hsiang Huang: General Education Center, Chihlee University of Technology, New Taipei City 220305, Taiwan
Tai-Wei Chang: Graduate School of Resources Management and Decision Science, National Defense University, Taipei City 112305, Taiwan
Chih-Wen Ting: Department of Finance, Nanhua University, Chiayi County 622301, Taiwan
Stanley Y. B. Huang: Master Program of Financial Technology, Ming Chuan University, Taipei 111013, Taiwan

Sustainability, 2024, vol. 16, issue 11, 1-12

Abstract: Pro-environmental behaviors have been confirmed as an essential source of sustainable development. However, there is limited research exploring its antecedents from the perspective of organizational management mechanisms (e.g., environmental leadership). This article draws on upper-echelon and self-consistency theories to explain why environmental leadership induces environmental corporate social responsibility policy adoption, which causes employees’ environmental behavior. In addition, the relationship is mediated by environmental identity. This article collected empirical data from 101 technology firm employees, and the results support all hypotheses. Finally, this article addresses a new research stream of leadership concerning pro-environmental behaviors. It demonstrates a novel pathway to promote pro-environmental behaviors through adopting environmental corporate social responsibility policies, which guides a new research direction in terms of environmental organization behaviors.

Keywords: environmental identity; environmental corporate social responsibility policy; environmental leadership; pro-environmental behaviors; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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