Exploring Digital Transformation Intensity and Its Relationship with Sustainability: Greek Managers’ Perspectives

Antonios Kargas, Eleni C. Gkika and Anastasios Sepetis
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Eleni C. Gkika: Department of Business Administration, University of West Attica, GR-122 41 Athens, Greece
Anastasios Sepetis: Department of Business Administration, University of West Attica, GR-122 41 Athens, Greece

Sustainability, 2024, vol. 16, issue 14, 1-19

Abstract: The digital transformation process gained significant research interest in recent years especially related to achievements in sustainability goals. Even though there exists growing research regarding various aspects of digital transformation and sustainability procedures, a more detailed analysis is needed in different national environments. The proposed study empirically analyzes the Greek managers’ perspective on the relationship between digital transformation intensity and sustainability practices implemented. Almost 156 Greek senior managers from various organizational sectors were interviewed, while a synthetic index already developed from previous studies was used. Results indicate that Greek companies do not fully exploit digital technologies to further develop their environmental practices. A digital transformation strategy contributes effectively to environmental strategies in the case of reducing emissions of waste and avoiding environmental accidents, while in the rest of the cases, emerging technologies play a less important role and not as a part of a holistic digital strategy.

Keywords: environmental practices; digital management intensity; digital transformation; business strategy; environmental performance; sustainable management; Greek managers (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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