Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability

Tamara Gajić (), Marko D. Petrović, Ana Milanović Pešić, Momčilo Conić and Nemanja Gligorijević
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Tamara Gajić: Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Marko D. Petrović: Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Ana Milanović Pešić: Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Momčilo Conić: Department of Leskovac Vocational College, Academy of Vocational Studies Southern Serbia, 16000 Leskovac, Serbia
Nemanja Gligorijević: Department of Leskovac Vocational College, Academy of Vocational Studies Southern Serbia, 16000 Leskovac, Serbia

Sustainability, 2024, vol. 16, issue 17, 1-24

Abstract: The integration of artificial intelligence (AI) and the internet of things (IoT) is bringing revolutionary changes to the hospitality industry, enabling the advancement of sustainable practices. This research, conducted using a quantitative methodology through surveys of hotel managers in the Republic of Serbia, examines the perceived contribution of AI and IoT technologies to operational efficiency and business sustainability. Data analysis using structural equation modeling (SEM) has determined that AI and IoT significantly improve operational efficiency, which positively impacts sustainable practices. The results indicate that the integration of these technologies not only optimizes resource management but also contributes to achieving global sustainability goals, including reducing the carbon footprint and preserving the environment. This study provides empirical evidence of the synergistic effects of AI and IoT on hotel sustainability, offering practical recommendations for managers and proposing an innovative framework for enhancing sustainability. It also highlights the need for future research to focus on the long-term impacts of these technologies and address challenges related to data privacy and implementation costs.

Keywords: artificial intelligence; internet of things; sustainability; hotel business (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:17:p:7279-:d:1463137

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