Exploring Differences in Green Innovation among Countries with Individualistic and Collectivist Cultural Orientations

Alona Sova (), Maja Rožman and Romana Korez Vide
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Alona Sova: Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia
Maja Rožman: Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia
Romana Korez Vide: Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia

Sustainability, 2024, vol. 16, issue 17, 1-19

Abstract: In this paper, we explore the extent to which individualistic and collectivist national cultural orientations are essential for green innovation. In this context, we also examine the extent of green innovation in countries at different levels of socioeconomic development. All data were collected for the latest available year (2020). This research was carried out on a sample of 60 selected countries, using parametric tests to identify statistically significant differences between variables and descriptive statistics to examine statistically significant differences in-depth. The results show that, on average, countries with prevailing individualistic cultural orientations and high levels of socioeconomic development perform better in green innovation than countries with prevailing collectivist cultural orientations. On average, countries with a prevailing individualistic cultural orientation scored moderate on green innovation, while countries with a prevailing collectivist orientation scored low. However, the level of socioeconomic development, including designing and implementing green policies, was recognized as essential to green innovation in both national cultures with prevailing individualistic orientations and national cultures with prevailing collectivist orientations.

Keywords: green innovation; national culture; individualism; collectivism; parametric statistics; descriptive statistics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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