How Can Industrial SMEs Achieve Sustainability through Cleaner Production? Green Marketing’s Role as a Mediator

Yahdih Semlali, Musaddag Elrayah (), Mekimah Sabri, Zighed Rahma and Ismail Bengana
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Yahdih Semlali: Department of Management, School of Business, King Faisal University, P.O. Box 400, Al-Hassa 31982, Saudi Arabia
Musaddag Elrayah: Department of Management, School of Business, King Faisal University, P.O. Box 400, Al-Hassa 31982, Saudi Arabia
Mekimah Sabri: Laboratory of Economics, Finance and Management (ECOFIMA), University 20 August 1955, P.O. Box 26, Skikda 21000, Algeria
Zighed Rahma: Laboratory of Economics, Finance and Management (ECOFIMA), University 20 August 1955, P.O. Box 26, Skikda 21000, Algeria
Ismail Bengana: Department of Quantitative Methods, School of Business, King Faisal University, P.O. Box 400, Al-Hassa 31982, Saudi Arabia

Sustainability, 2024, vol. 16, issue 19, 1-25

Abstract: For small and medium-sized enterprises (SMEs) seeking to adhere to sustainable standards and gain a sustained competitive edge, green marketing and cleaner production are increasingly imperative. Green marketing has grown a lot in popularity in the present market, which makes it possible to rebrand and repackage existing products. This study looks at how green marketing in Algerian industrial SMEs might help achieve sustainability through cleaner production. Data analysis was performed using Smart PLS 4 softwareV.4.1.0.8 and structural equation modeling. With a mediation effect of 47.4%—higher than the direct impact of cleaner production on sustainability—the study’s conclusion is that green marketing strongly mediates the relationship between cleaner production and sustainability. This suggests that by combining green marketing with cleaner production methods, SMEs can reap significant profits. In accordance with their financial and environmental goals, SMEs can effectively incorporate cleaner production methods and green marketing with the help of the research’s practical recommendations.

Keywords: cleaner production; green marketing; sustainability; operational efficiency; reducing waste (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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