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Promoting Sustainable Transportation: Factors Influencing Battery Electric Vehicle Adoption Across Age Groups in Thailand

Natcha Limpasirisuwan, Thanapong Champahom (), Sajjakaj Jomnonkwao and Vatanavongs Ratanavaraha
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Natcha Limpasirisuwan: Department of Management, Faculty of Business Administration, Rajamangala University of Technology Isan, Nakhon Ratchasima 30000, Thailand
Thanapong Champahom: Department of Management, Faculty of Business Administration, Rajamangala University of Technology Isan, Nakhon Ratchasima 30000, Thailand
Sajjakaj Jomnonkwao: School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand
Vatanavongs Ratanavaraha: School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand

Sustainability, 2024, vol. 16, issue 21, 1-24

Abstract: Battery Electric Vehicles (BEVs) are a crucial innovation for achieving sustainable transportation and reducing greenhouse gas emissions, which are major contributors to global warming and climate change. While previous studies have explored attitudes towards BEV technology acceptance, few have examined the interplay of external factors such as government measures and adoption barriers in promoting sustainable mobility. This study addresses this gap by investigating the roles of government policies, usage obstacles and innovation diffusion in stimulating BEV purchase intentions, while applying the Innovative Diffusion Theory (IDT). Data from 3632 respondents in Thailand were analyzed using structural equation modeling (SEM) to examine causal relationships between factors. The results indicate that government policies supporting BEV users enhance innovation diffusion in society, leading to increased adoption intentions. Furthermore, effective policies help mitigate barriers to BEV usage, further encouraging adoption. The study also reveals that causal relationships of BEV usage intentions vary across age groups, highlighting the need for targeted approaches in promoting sustainable transportation. These findings contribute to the development of evidence-based policy recommendations to accelerate BEV adoption, supporting Thailand’s Carbon Neutrality goals and broader sustainable development objectives. By elucidating the complex dynamics of BEV adoption, this research provides valuable insights for policymakers and stakeholders working towards a more sustainable and environmentally friendly transportation sector.

Keywords: government support; innovation diffusion; adoption barriers; sustainable transportation; clean energy adoption; carbon emission reduction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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