The Impact of Corporate Social Responsibility Attribution on Socially Responsible Behaviors: The Mediating Role of Meaningfulness of Work

DaYeon Choi, Insuk Lee, SangHoon Kang and HyunKue Lee ()
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DaYeon Choi: Department of Business Administration, Sogang University, Seoul 04107, Republic of Korea
Insuk Lee: Department of Business Administration, Sogang University, Seoul 04107, Republic of Korea
SangHoon Kang: Department of Business Administration, Sogang University, Seoul 04107, Republic of Korea
HyunKue Lee: Department of Business Administration, Sogang University, Seoul 04107, Republic of Korea

Sustainability, 2024, vol. 17, issue 1, 1-17

Abstract: This study examines the relationship between Corporate Social Responsibility (CSR) and Socially Responsible Behaviors (SRBs), with a focus on the mediating effect of Meaningfulness of Work (MOW). Based on cue consistency theory and sensemaking theory, a mediation model was developed and tested using data from South Korean employees. The study found a positive relationship between CSR intrinsic attribution and green behavior, with meaningfulness of work significantly mediating the link between CSR intrinsic attribution and the two socially responsible behaviors (societal behaviors, green behaviors). Contrary to predictions, CSR extrinsic attribution had a positive direct effect on socially responsible behaviors and a positive indirect effect through meaningfulness of work. Despite mixed results, this study enhances understanding of the internal mechanisms linking CSR attributions to socially responsible behaviors, providing practical suggestions for improving CSR initiatives and related HRM policies. Organizations should incorporate employees’ perceptual assessments when designing CSR initiatives, recognizing the critical role of meaningfulness of work in promoting pro-social and pro-environmental behaviors.

Keywords: corporate social responsibility intrinsic attribution; corporate social responsibility extrinsic attribution; socially responsible behaviors; meaningfulness of work; cue consistency theory; sensemaking theory (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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