Servitization as a Circular Economy Strategy: A Brazilian Tertiary Packaging Industry for Logistics and Transportation

Alexandre Fernandes Andrade, Heloisa Candia Hollnagel and Fernando de Almeida Santos ()
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Alexandre Fernandes Andrade: Graduate Program in Accounting, Controllership, and Finance, Department of Accounting Sciences, Pontifícia Universidade Católica de São Paulo—PUCSP, São Paulo 05015-000, Brazil
Heloisa Candia Hollnagel: Graduate Program in Accounting, Controllership, and Finance, Department of Accounting Sciences, Pontifícia Universidade Católica de São Paulo—PUCSP, São Paulo 05015-000, Brazil
Fernando de Almeida Santos: Graduate Program in Accounting, Controllership, and Finance, Department of Accounting Sciences, Pontifícia Universidade Católica de São Paulo—PUCSP, São Paulo 05015-000, Brazil

Sustainability, 2025, vol. 17, issue 14, 1-22

Abstract: Leadership is essential for promoting the circular economy (CE) by fostering systemic thinking, promoting resource efficiency, and driving innovative practices that close material loops and minimize environmental impact. In addition, the principles of CE recommend changing production chains to balance economic development, sustainability, and social well-being. This study examines a tertiary packaging company’s circular economy implementation, by using a framework and a circular business model canvas (CBMC) and by identifying the challenges and opportunities for improving environmental management. The method was a participatory research case study using interviews and frameworks. In the context of this company, servitization in logistics was highlighted as an alternative to overcome growth challenges and to add value; however, the company faces significant challenges in implementing it. In addition, it is necessary to increase consciousness among those involved about the concept of the CE and its benefits to improve operational efficiency and review product design to expand environmental management. This research concludes that servitization (as a circular economy strategy), environmental education, and innovation practices can help companies achieve greater financial performance in the packaging industry and contribute to sustainable development goals—SDG achievements.

Keywords: circular economy; organizational culture; servitization; sustainable business model; sustainable value creation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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