A Consumer Perspective on the Valorization of Forest Fruit By-Products in a Dairy Product: Opportunity or Challenge?

Mădălina Ungureanu-Iuga and Emanuela-Adina Nicula ()
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Mădălina Ungureanu-Iuga: Mountain Economy Center (CE-MONT), National Institute of Economic Research (INCE), Romanian Academy, 49 Petreni Street, 725700 Vatra Dornei, Romania
Emanuela-Adina Nicula: Mountain Economy Center (CE-MONT), National Institute of Economic Research (INCE), Romanian Academy, 49 Petreni Street, 725700 Vatra Dornei, Romania

Sustainability, 2025, vol. 17, issue 14, 1-21

Abstract: This study investigates the influence of monthly income level (low, medium, and high) on consumer behavior regarding a newly launched cream cheese product enriched with berry by-products. A panel of 345 participants was surveyed, and data were analyzed using the Kruskal–Wallis and Mann–Whitney tests. Most consumers were environmentally aware, recognizing the impact of personal food waste and expressing support for food products incorporating by-products. Respondents also favored the use of renewable energy and reducing greenhouse gas emissions in the food industry. Higher income levels were associated with greater health awareness and increased acceptance of cream cheese with berry by-products, with the high-income group showing a greater willingness to pay a premium. Health benefits and the product’s natural character were the main advantages identified. Individuals with lower incomes were more open to trying unfamiliar foods when ingredient details were not provided, while higher-income respondents expressed greater hesitation and distrust toward new products. Willingness to try novel items decreased with income level. Statistically significant differences ( p < 0.05) were found between income groups for label reading, support for mountain dairies, and the influence of product origin, health benefits, nutrient diversity, pricing concerns, and consumer confidence in purchasing cream cheese with berry by-products. These findings are important for understanding how income affects consumer perceptions and willingness to consume innovative, sustainable food products like berry-enriched cream cheese, highlighting key areas for targeted marketing and product development.

Keywords: consumer behavior; sustainable foods; fruit waste valorization; cream cheese; food neophobia; berry by-products (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:17:y:2025:i:14:p:6611-:d:1705510

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