The Productivity Paradox: How Sustainable Supply Chain Management Mediates the Link Between Enablers and Productivity

Mohammad Abdul Jabber, Sumaiya Islam (), Md Abdur Rahim, Marjuka Parvin and Fahim Sufi ()
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Mohammad Abdul Jabber: Department of Management, University of Dhaka, Dhaka 1000, Bangladesh
Sumaiya Islam: Department of Management, University of Dhaka, Dhaka 1000, Bangladesh
Md Abdur Rahim: Department of Management, University of Dhaka, Dhaka 1000, Bangladesh
Marjuka Parvin: Department of Management, University of Dhaka, Dhaka 1000, Bangladesh
Fahim Sufi: COEUS Institute, New Market, VA 22844, USA

Sustainability, 2025, vol. 17, issue 19, 1-26

Abstract: Global environmental and sustainability concerns are increasingly pressuring industries in all developing economies to align their supply chain operations with ecological, social, and economic responsibilities. This study investigates the extent to which Sustainable Supply Chain Management (SSCM) enablers are influencing firm-level productivity in a developing economy, and how effectively the practices of SSCM mediate this relationship. This research aims to determine the extent to which Sustainable Supply Chain Management (SSCM) enablers influence firm-level productivity in a developing economy, and how effectively SSCM practices mediates this relationship. Building on the Diffusion of Innovation (DOI) theory, the research adopts a well-structured design and employs Structural Equation Modeling (SEM) to test the designed conceptual framework. The findings show that, while direct effects of enablers on productivity are limited, SSCM practices play a critical mediating role in translating these enablers into measurable performance-based improvements. The study contributes theoretical insights by extending DOI theory into the pharmaceutical supply chain context and offers practical guidance for managers and policymakers in developing economies by seeking to enhance competitiveness through sustainable practices.

Keywords: power enablers; SSCM; sustainable supply chain management; pharmaceutical industry; SEM method; DOI theory; productivity; mediator (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2025
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