Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications

Chris Chard and Cheryl Mallen
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Chris Chard: Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada
Cheryl Mallen: Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada

Sustainability, 2013, vol. 5, issue 12, 1-16

Abstract: Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must communicate the initiatives to relevant stakeholders. The research question guiding the current investigation thus was: What is the communication by Canadian sport stadium operators to calls for sustainable initiatives, specifically in the area of renewable energy? The examination included the 15 sport stadiums that hosted a professional team in Canada and their web-based stadium communications on renewable energy (SCORE). Understandings and competencies in renewable energy are proposed as a new function of sport stadium management; communication of these competencies is seen as a key point of differentiation and best practice.

Keywords: renewable energy; sustainability; communications; sport; Canada (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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