The Metaverse and Virtual Reality in Tourism and Hospitality 5.0: A Bibliometric Study and a Research Agenda

Adelina Zeqiri, Issam Mejri and Adel Ben Youssef
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Adelina Zeqiri: Université Côte d'Azur, CNRS, GREDEG, France
Issam Mejri: EDC Paris Business School, OCRE Research Laboratory, Paris, France
Adel Ben Youssef: Université Côte d'Azur, CNRS, GREDEG, France

No 2024-21, GREDEG Working Papers from Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France

Abstract: This paper presents a comprehensive bibliometric analysis focusing on the utilization of the metaverse and virtual reality (VR) within the tourism and hospitality sector. Employing a two-step methodology, relevant articles were selected from the Web of Science and Scopus databases based on predetermined search terms and specific inclusion criteria. The study found four main results. First, there has been a significant increase in scientific output concerning virtual tourism and the metaverse, particularly in recent years. Second, the most influential journals are found to be Tourism Management, Current Issues in Tourism, and researchers Timothy H. Jung, M. Claudia tom Dieck and Dimitrios Buhalis stand out for their significant contributions. Third, the majority of highly cited papers were published within the last five years, highlighting the timeliness of recent research. Fourth, thematic clusters indicating evolving research themes are identified, including augmented reality (AR), virtual tourism, and travelers’ intentions to visit the metaverse. This paper provides a systematic literature review and associated bibliometric analysis, to better understand the research being carried out on the metaverse and VR in the tourism and hospitality sector, and also presents a research agenda.

Keywords: Hospitality; Tourism; Metaverse; virtual tourism; Bibliometric analysis; Bibliometrix; VOS Viewer (search for similar items in EconPapers)
JEL-codes: O14 O33 Z32 (search for similar items in EconPapers)
Pages: 32 pages
Date: 2024-07
New Economics Papers: this item is included in nep-tur
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