The Connection Between the Reemergence of Populism and the Image of Tourism Destinations

Carmen Pardo-López M⪠()
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Carmen Pardo-López Mâª: "IPVC (Polytechnic University Viana do Castelo), CITUR (Centre for Tourism Research, Development and Innovation) ESTG- Avda do Atlántico, 4900- , Viana do Castelo, Portugal " Author-2-Name: María Pardal Author-2-Workplace-Name: Universidade do Minho, CICP, Centro de Investigação em Ciência Política, 4710-057 Braga, Portugal Author-3-Name: Mónica Cecilia Cortés García Author-3-Workplace-Name: Next Educación; Almagro 42, 28010, Madrid, Spain. Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

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Abstract: " Objective - This research aims to examine the influence of populist movements on the reputation of nations as travel destinations, addressing the gap in the literature regarding the relationship between populism and the tourist image of destinations. The study adopts a theoretical approach supported by empirical indicators to analyse this global phenomenon (Lopes, 2011) (Martínez & Alvarez, 2010) (Chaulagain et al., 2019). Methodology - The study utilises indicators from the Travel & Tourism Competitive Index (TTDI - Travel and Tourism Development Index) of the World Economic Forum (World Economic Forum, 2019), chosen for their coherence, interpretability, and comparability. Additionally, a review of political, economic, and tourism literature complements the analysis to provide a comprehensive understanding of the interplay between populism and tourism (Gallarza, Saura, & Garcia, 2002; Pike, 2007). Findings - The findings highlight a complex relationship between the rise of populism and the deterioration of a tourism destination's image. While populist movements are not the sole cause of a decline in destination attractiveness, their impact on political stability, economic conditions, international relations, openness, and other related factors collectively contributes to the reputation and competitiveness of these destinations. Novelty - This study fills a significant gap in the academic literature by exploring the connection between populism and tourism destination images on a global scale, an area previously addressed only in specific case studies (Gallarza, Saura, & Garcia, 2002; Pike, 2007). The originality lies in integrating TTDI indicators with the theoretical implications of political phenomena, offering valuable insights for both researchers and policymakers. Type of Paper - Empirical"

Keywords: Populism; Tourism Destination Image; Destination Branding; Tourism Competitiveness. (search for similar items in EconPapers)
JEL-codes: D72 R11 Z32 (search for similar items in EconPapers)
Pages: 15
Date: 2024-12-31
New Economics Papers: this item is included in nep-pol and nep-tur
References: View complete reference list from CitEc
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Published in Journal of Business and Economics Review, Volume 9, Issue3

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Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:jber252

DOI: 10.35609/jber.2024.9.3(1)

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