Zero Gravity, Infinite Opportunities: The Role of Marketing in the Interstellar Future

Faerozh Madli ()
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Faerozh Madli: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-2-Name: Jakaria Dasan Author-2-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-3-Name: Mat Salleh@Salleh Wahab Author-3-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-4-Name: Shaierah Gulabdin Author-4-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-5-Name: Bibianah Thomas Author-5-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-6-Name: Christian Wiradendi Wolor Author-6-Workplace-Name: Faculty of Economics, Universitas Negeri Jakarta, Indonesia Author-7-Name: Dean Nelson Mojolou Author-7-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia Author-8-Name: Khairunisah Kamsin Author-8-Workplace-Name: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

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Abstract: " Objective - The concept of marketing has been around for a very long time. Over the years, it has continuously evolved, adapting to changing trends and technological advancements. Recognizing this ongoing transformation, this study focuses on current developments that are directly linked to marketing. Methodology/Technique - Acknowledging this phenomenon of change, this study focuses on current developments directly related to the marketing concept. In particular, it examines the growing discussions on space tourism and the possibility of human migration to other planets. This focus was chosen because both topics are expected to have significant global implications for business and society in the future. To achieve its objective, this study synthesizes insights from past research related to these emerging trends. Findings - The findings hold value from multiple perspectives, especially for businesses operating within the vast ecosystem of space tourism. Companies in this industry can use these insights as a reference for developing future strategic marketing plans. Beyond that, the findings can also benefit various industries by helping them prepare for potential disruptions brought about by rapid technological advancements and shifts over time. Novelty - Moreover, this study not only contributes meaningfully to academic knowledge but also adds to the ongoing discourse on the Sustainable Development Goals (SDGs). Its relevance aligns closely with key Sustainable Development Goals (SDGs), such as SDG 1 (No Poverty), SDG 4 (Quality Education), and SDG 17 (Partnerships for the Goals), reinforcing its broader significance in shaping future global strategies. Type of Paper - Empirical"

Keywords: marketing; sustainable development goals; space tourism (search for similar items in EconPapers)
JEL-codes: Q33 Q55 (search for similar items in EconPapers)
Pages: 13
Date: 2026-06-30
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Published in Journal of Management and Marketing Review, Volume 11, Issue 2

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Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:jmmr366

DOI: 10.35609/jmmr.2026.11.2(5)

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