L'EFFET DU CAPITAL MARQUE DU MÉDICAMENT GÉNÉRIQUE, DE LA CHRONICITÉ DE LA MALADIE ET DU TAUX DE REMBOURSEMENT SUR L’INTENTION D’ACHAT D’UN MÉDICAMENT GÉNÉRIQUE

Widiane Ferchakhi ()
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Widiane Ferchakhi: ESC Grenoble - Ecole Supérieure de Commerce de Grenoble - EESC-GEM Grenoble Ecole de Management

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Keywords: capital marque; chronicité de la maladie; taux de remboursement; médicament générique; intention d’achat (search for similar items in EconPapers)
Date: 2017-05-16
Note: View the original document on HAL open archive server: https://hal-univ-lyon3.archives-ouvertes.fr/hal-01531514
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Published in Congrès International de l' Association Française du Marketing, May 2017, Tours, France

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