L'IMPACT DE LA COMMUNICATION ENVIRONNNEMENTALE Le cas E. Leclerc
Caroline Gauthier () and
Emmanuelle Reynaud ()
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Caroline Gauthier: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Emmanuelle Reynaud: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Grenoble Ecole de Management (Post-Print) from HAL
Date: 2005
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Published in Décisions Marketing, Association Française du Marketing, 2005, pp.21-32
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