Quel leadership pour implémenter et développer une culture d’orientation marché ?

David Gotteland
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David Gotteland: EESC-GEM Grenoble Ecole de Management

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Keywords: leadership; market orientation; Leadership; orientation marché (search for similar items in EconPapers)
Date: 2019-07-08
Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-02413917
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Published in Décisions Marketing, Association Française du Marketing, 2019, 94, pp.53-70. ⟨10.7193/DM.094.53.70⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-02413917

DOI: 10.7193/DM.094.53.70

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