Continuité d'usage et appropriation de l'internet mobile: un essai de modélisation

Kaouther Jelassi () and Stéphanie Hérault ()
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Kaouther Jelassi: TEM - Télécom Ecole de Management
Stéphanie Hérault: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: While technology adoption models have been validated in many areas certain limitations have also been revealed. Appropriation concept, continuum that go beyond an "initial" adoption, was left uninvestigated. This study synthesizes literature on adoption, use continuance and appropriation and furthermore validates a continuance intention model of Internet mobile usage from a sample of individuals who have already appropriated the technology (n=270). We then examined the use continuance formation (attitudinal versus behavioral) via a "Use x Satisfaction" matrix. Our results demonstrate our model's successful application to empirical data, with usefulness playing a predominant role in shaping the user's continuance intention. Finally, we establish the primacy of satisfaction over usage to explain continuance intention. Further research is essential, particularly to establish a reliable and valid operationalization of the appropriation concept.

Date: 2015
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Published in Revue management & avenir, 2015, 78, pp.59-77. ⟨10.3917/mav.078.0059⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-03861554

DOI: 10.3917/mav.078.0059

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