Beyond the Screen: Memory-Based Mechanisms and Personal Innovativeness in Voice Assistant Use

Jean-Charles Pillet (), Kevin Carillo (), Claudio Vitari () and Federico Pigni ()
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Jean-Charles Pillet: TBS - Toulouse Business School
Kevin Carillo: TBS - Toulouse Business School
Claudio Vitari: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Federico Pigni: EESC-GEM - Grenoble Ecole de Management

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Abstract: This study investigates how the mental retrieval of IT features influences innovative use behaviors with voice-activated devices (VADs). We conceptualize two memory-based constructs-IT feature recognition and IT feature recall-and examine their complex interplay. We theorize that their influence is moderated by users' personal innovativeness. Using a survey of 319 smart speaker owners, we found that both recognition and recall enhance innovative use, but their effects differ significantly based on an individual's disposition to innovate with IT. For users with high innovativeness, IT feature recognition drives innovation, while for those with low innovativeness, both recall and recognition contribute. These findings suggest that memory-based mechanisms are critical enablers of innovative use, highlighting the need for interfaces that support memory cues to foster broader feature utilization and innovative outcomes in voice-based interfaces.

Keywords: Memory; System Features; Post-adoptive use; Voice-activated devices (VAD); Innovative use (search for similar items in EconPapers)
Date: 2026-01-06
Note: View the original document on HAL open archive server: https://hal.science/hal-05491924v1
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Published in 59th Hawaii International Conference on System Sciences, Jan 2026, Maui, Hawai, United States

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