Local food: how and why ?

Consommer des produits alimentaires locaux - Comment et pourquoi ?

Aurélie Merle and Mathilde Piotrowski ()
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Aurélie Merle: EESC-GEM Grenoble Ecole de Management
Mathilde Piotrowski: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

Keywords: Consommation locale; produit local; circuits courts; marketing agroalimentaire; lien producteur-consommateur (search for similar items in EconPapers)
Date: 2012-07-01
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Published in Décisions Marketing, 2012, 67, pp.37-48. ⟨10.7193/DM.067.37.48⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:ujm-04716745

DOI: 10.7193/DM.067.37.48

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